Several strong points make Australia the ideal place for innovative Earth Observation (EO) technologies in the agricultural sector:
- Copernicus and EO-based services can better support sustainable use of strategic resources and farm management decisions, in tandem informing policy implementation,
- the advanced level of adoption of new technology (sensors, computers, electronic controllers) by farmers and, agriculture in general, Australia has a highly skilled and innovative farming community
- the urgent need to match agricultural productivity with environmental concerns
- the leading position of Australia in EO research and technology and the interest of EO-based business sector in Europe to find synergies within the Australian market.